NRRC Expands Support for Nevada’s Public Land Ranchers to Social Media
In a continued effort to expand the public land rancher message to a larger audience, the Nevada Rangeland Resources Commission has expanded outreach to social media. A primary objective is to reach Nevada’s younger urban population.
In addition to a continued television presence, in the last quarter of 2018, NRRC launched an aggressive social media campaign on Facebook. To appeal to a younger audience, hosts selected for the series were young Nevadans with ranching backgrounds, Lewis Mendive and Katlyn Uhart. The young hosts addressed public land rancher’s concerns about the wild horse issue. The segments prompted hundreds of responses allowing further response and dialogue supporting rancher’s management solutions to the problem. The social media segments can be viewed on the NRRC website by searching “advertising”.
The internet and television are merging to become one continually evolving landscape with multiple platforms and networks. Together, they can be utilized to reach the widest audience. NRRC will continued with their successful use of television documentaries and advertising to help northern Nevada’s urban population better understand the ranchers role in keeping our rangelands healthy and productive through responsible grazing. The latest educational documentary “Rangeland Water and Grazing” began airing on northern Nevada television in early 2019. NRRC has funded a new documentary on the impact of wildfire on Nevada ranches and communities. Golden Productions, a Reno and San Diego based video production company was approved to continue to produce NRRC’s television and social media efforts.
Additionally NRRC approved funding in 2019 for the following to promote and educate about Nevada’s rangelands and public land ranching.
Range reaches 170,000 readers quarterly with the important political, environmental and industry issues facing ranchers across the West. Range will also feature full color paged ads on the back cover and sends 500 gift subscriptions to doctor’s and attorney’s offices across the country which say “compliments of Nevada ranchers. Funding also assists in the production of their award winning book series. The latest is “The Magnificent American West”.
In addition to ½ page full color NRRC ads in each issue, the publication continues to honor traditional agriculture while educating readers on how land management agencies and modern technology plays a major role in assisting Nevada ranchers to continue to provide food and fiber for the nation. The money awarded to the magazine will promote the Nevada Rangeland Resources Commission and its mission to promote public land ranching.
Great Basin Water Network
This wide-ranging network continues to defend Nevada’s range and shrub lands from degradation from massive inter-basin transfers of water. Their continued fight to prevent Southern Nevada Water Authority from being approved to send eastern Nevada water to Las Vegas has been essential in delaying the application. NRRC helps fund their newsletter, lobbying efforts, and the new banner for the famous Water Grab bucket and it remains the centerpiece of the annual Snake Valley Festival.
Sierra Nevada Journeys
Each year they educate hundreds of Nevada students about Nevada’s outdoors, forests and rangelands thru high quality outdoor and hands-on science education programs. With the funding awarded their family science night school outreach program will continue tofeature a rangeland station to build awareness and understanding of rangeland specific issues with the urban youth of northern Nevada and their families.
Nevada Rancher Magazine
The oldest independent livestock monthly magazine in Nevada, their mission is to inform the reader about agricultural related news. The magazine is distributed in Nevada, Idaho and Oregon. The funding will promote NRRC’s message by placing ads and a written column regarding the Commission’s efforts to educate about public land ranching.
Funding will support new technology to restore native grasses to western rangelands. The company has been inventing native grassland ecological restoration technologies and has had success in restoring cheatgrass infested rangeland to native grasses. They plan to continue tests in the Great Basin.
Nevada ranchers with public land grazing allotments fund the NRRC based on the number of AUM’s they are authorized to graze on their respective allotments. The NRRC is governed by a commission of nine voting members. These members are nominated through each of the grazing boards: Nevada Cattlemen’s Association, Nevada Woolgrowers and the Farm Bureau; then appointed by the Governor. Current commissioners include: Hank Vogler; Chairman, Rama Paris; Vice Chairman, Mel Hummel, Joe Kircher, Richard Huntsburger, Bert Paris, Mitch Heguy and Bevan Lister. Tim Delong, respected rancher and long time commission member passed away in 2018.