The NRRC provides reports of what it has accomplished over the previous year in each fall’s billing sent to Nevada permittees.
Accomplishments so far are:
- Funded, produced and aired four award winning documentaries in the “Stewards of the Rangeland” series on KNPB Channel 5 in Reno with Golden Productions that has aired over 50 times on PBS. Episodes in the series also aired on VegasPBS.
- Funded a year-long television advertising campaign, themed “Responsible Ranching” to counter negative public land ranching publicity. The 30 second commercials, produced by Golden Productions, will air on Reno television channels.
- Development and adoption of a vision, mission statement and goals for the Commission.
- Production and broadcast of five different educational radio ads on public land grazing.
- Development and distribution of a color brochure explaining and informing interested publics as to the Commission’s vision, goals and mission statement.
- Development of an informational booth on public land grazing at the 1st National Grazing Conference held in Las Vegas.
- Development and distribution of 20 press packets providing factual information on public land grazing issues for the purpose of countering misinformation from the RangeNet 2000 anti-grazing conference held in Reno.
- Development and publishing of a story coloring book entitled “The Story of Rangelands”. This coloring book is being distributed to third and fourth grade students.
- Allocated $30,000 for the development and publishing of an investigative report on western water issues.
- Production and broadcast of educational radio and television ads on public land grazing.
- Development of newspaper ads to be printed in rural newspapers.
- Development of an educational web site on public land grazing.
- Allocated $15,000 for the development and publishing of a report on the past 100 years of conservation and an article in Range Magazine about the Commission.
- Allocated $4,383 for a coloring and essay contest in Progressive Rancher Magazine for school-age children.
- Allocated $20,000 for the development and publishing of a report on endangered species.
- Hired a public relations firm to develop a five-year strategic plan.
- Developed a Long Term Range Plan.
- Purchased 2,000 posters on cattle and sheep, developed and distributed by the Nevada Heritage Foundation.
- Developed and displayed an informational booth at the American Farm Bureau Conference and the Nevada State Fair held in Reno.
- Adopted a logo for use on all Commission sponsored projects.
- Purchased four different advertisements in Range Magazine.
- Allocated $2,350 to the Nevada Wildlife Federation, Inc. for the reprinting of the booklet, “Enhancing Sage Grouse Habitat…A Nevada Landowner’s Guide”.
- Development of a long-term marketing plan, detailing tactics that will help us educate Nevadans about the value of public land grazing. The plan included a detailed yearlong communications plan with key messages for targeted audiences, ways of reaching those audiences, and proposed budget for each tactic. From that plan the Commission has already completed the following:
Production and broadcast of two radio spots talking about public land grazing. The spots, using Nevadan rodeo announcer Bob Tallman’s voice, offered free as a donation to the Commission, were directed at two different audiences: one at urban Nevadans, primarily interested in outdoor recreation, and one directed at conservative urban Nevadans who might be more amenable to a traditional message. The outdoor enthusiast spot spoke about public land accessibility, wildlife and wildfire issues, and how grazing benefits Nevadans. The spot directed at conservatives spoke in a first person narrative and highlighted how grazing continues a long time tradition in Nevada. Both spots will run through early spring, primarily in Las Vegas and Reno.
- Initial development of a three-page educational web site on public land grazing in Nevada. This website will expand over time, to eventually include scientific articles, the option to ask a range specialist questions, email response, a map of private versus public land in Nevada, and eventually a way to click on the map to see the differing ecosystems in each area and how grazing is managed in each area.
- Partial funding (in partnership with state and federal agencies) of the Porter Canyon Project near Austin. The Porter Canyon Project seeks to measure the effect of managed grazing and expanded irrigation on sage grouse population. Although ranchers know from experience that where water and pasture are provided sage grouse numbers increase, the theory is not yet scientifically supported. It is our hope that this project will provide some data to counteract the misinformation out there on this issue.
Funding has been granted to help build an information stand at Great Basin National Park, highlighting how livestock grazing is part of Nevada’s healthy rangelands.
- The NRRC funded a portion of Range Magazine’s Special Section “Romance and Reality of the West”, produced as a response to the book “Welfare Ranching”. This book is now available.
- We continued to place quarterly print ads in Range Magazine.
- Helped Elko’s Ag In The Classroom cover the costs of field trips to local ranches.
- Purchased copies of “Cows in the Cold Desert”, labels to indicate the Commission’s donation and will sponsor a refreshment break at the annual WASDA meeting being held in Lake Tahoe in July.
- Have obligated funds to help put on a Range Management School in conjunction with other interested agencies.
Continued with the radio campaign.
- Put together a web site committee to assess the needs of the current web site.
Purchased 600 “The Romance and Reality of Ranching” books for distribution.
- Helped offset the costs of hiring a consultant to develop comments and an alternative for the Martin Basin rangeland project DEIS for the Santa Rosa permittees.